The greatest migration on this planet happens once a year in China as Chinese New Year approaches. Appreciation of community hugs the heart tightly, and going back to one’s hometown, TuanYuan in Chinese, is a rite not so easily swayed by other responsibilities.
Rituals connect people. Culture stiches its thread down through generation after generation, influencing more and more people. The Chinese believe in lucky food. Oranges are a must, not just because of the resemblance to the Chinese pronunciation of ‘luck’, but also because they shine golden. A traditional festive table is occupied with an abundance of meat, in which the hope of wealth ensues. The colour palette is iconic. As festive vibes reach their peak, the streets are inundated with various shades of red from lanterns, flags and fashion. Another tradition involves lucky sayings. Gong Hey Fat Choi, which literally means happy new year, and may you have a prosperous one, echoes through the air, reaching everyone you encounter.
We enliven the Chinese New Year traditions at Lock Chuck. Let us reveal our annual spring campaign. We have invited our favourite local artist Evan to be our visual director once more, designing a cute emblem that combines our lucky number 67 and the image of a pig, representing the upcoming Chinese year.
Drink trendy, drink lucky. Our orange mocha, one of the most festive seasonal special drinks, is back on the menu. The enhanced citrus flavour yields from both our classic espresso and orange zest to announce the start of the new year. Our friends at Fukujuen, one of the most historic teahouses in Kyoto, have blended a special matcha for us, with dotted sprinkles of gold foils. Each cup brings the greatest luck.
Our friendly baristas are, as usual, here to greet you with wonderful smiles. We will close our shop for 3 days (4th – 6th February), but normal service will resume on 7th. Bring your loved ones to Lock Chuck and let our smiles and coffee bring you your luckiest year yet.
Happy Chinese New Year.